In-product AI assistants
Turn your in-product assistant into a feature users rely on — and a growth surface your team can optimize.
In-product assistants don't win by answering questions.
They win when users take actions: complete workflows, adopt key features, and come back.
Chatching helps Product and R&D teams audit, stabilize, and optimize assistants inside the product.
Best fit if your assistant is live but adoption, trust, or impact is unclear.
Why in-product assistants fail after launch
If you can't improve it safely and measure impact, adoption stalls.
What success looks like
- Users reach first value quickly and understand what the assistant is for
- Repeat usage grows because the assistant fits real workflows
- Responses and actions are trusted, clear, and reversible
- The assistant drives meaningful product actions (not just chat engagement)
- The team can ship improvements without fear
Common in-product assistant use cases
In-product assistants usually cluster around a few repeatable categories.
Workflow completion
"do this for me"
Configuration/setup
"help me set this up"
Troubleshooting
"what's wrong and how to fix it"
Reporting/insights
"summarize and explain what changed"
Guided product usage
"how do I achieve X in this product"
The right roadmap depends on which of these users actually demand — and which drive repeat usage.
How Chatching helps
We work across four focused areas depending on where you're stuck.
Technical Audit
Identify architecture, measurement, and QA gaps that block adoption and safe iteration.
QA & Evals
Set up manual + automated testing so prompt/model/tool changes don't break quality.
Performance Optimization
Optimize the assistant journey so users take action: better flows, better next steps, better UX inside the assistant.
Assistant Adoption
Increase discovery, first value, and repeat usage through entry points, prompts, and proactive surfacing.
Is your assistant live but not growing?
Let's identify what's blocking adoption and fix it systematically.
Talk to usFrequently asked questions
Want your in-product assistant to drive action?
If your assistant is live but not yet a product growth surface, we'll help you fix the system around it and grow adoption safely.
We'll reply with a short intake form and suggested next steps.