Service

Performance Optimization

Turn your AI assistant into a growth engine. We optimize how users move from intent → clarity → action.

Definition

Performance = users taking the right actions.

When we say performance optimization, we don't mean speed or cost. We mean: does the assistant consistently drive users to take meaningful actions that lead to business impact?

Meaningful actions include:

Completing a workflow (not just an answer)
Using a new product capability
Setting up high-retention configurations
Resolving issues without drop-off
Moving toward activation or expansion
The Challenge

Why most assistants plateau.

01
Users try it once, then go back to old ways
02
The assistant "helps" but doesn't lead to action
03
One-size-fits-all experience for all users
04
Improvements stay isolated and don't compound
05
Small fixes don't move business metrics
Our Approach

What we optimize

Lifecycle-aware journeys

We adapt the flow based on who the user is and where they are in their lifecycle.

Goals & conversion paths

We define outcomes (activation, retention, expansion) and design paths that push toward them.

Segmentation testing

We test different experiences for different segments to find what drives action.

Action-oriented UI

We optimize the interface so the next step is obvious: clear CTAs, choices, and confirmations.

Compounding improvements

Patterns learned in one flow are promoted across the entire assistant.

Deliverables

What you get

01
Journey map of key assistant flows
02
Prioritized optimization backlog
03
Experiments and measurement plan
04
Updated prompts + UI guidance
05
Compounding learning system

Want your assistant to drive action?

If your assistant isn't moving users to the next step, we'll help you redesign and optimize the journeys that matter most.

Talk to us